To Ed Currie and Andy Coxon, being authentic is the most important value to have.
With backgrounds as West End performers, they were originally unsure whether or not to embrace their performing credentials in their brand—but now, they would never look back.
To them, their brand is a show—their imagery (or, choreography, as they describe it) is carefully planned, beautifully crafted and masterfully woven together with their story to ensure that they are always showcasing their authentic selves, and staying true to their values.
We discuss the resilience of performers, their initial foray into creating deodorant (undertaken in their "tiny" London flat), and the power of community in Kickstarting their brand.
Find AKT on Instagram, or on their website.
Listen to Ed & Andy's episode on our Podcast here.